Friday, January 11, 2008

Environment - Step 4: Give Sears a Piece of Your Mind!

Did you know that Sears (and Land's End, which they now own) is the leading catalog distributer, sending out approximately 425 million catalogs each year? And that these catalogs contain almost no recycled content? There's an organization who is working to get Sears to change their ways - Forest Ethics. Through their Catalog Cutdown campaign (http://www.catalogcutdown.org/), Forest Ethics is getting the word out about Sears and its deplorable environment policy. Forest Ethics previously completed a successful 3 year campaign to get Victoria's Secret to make changes to its catalog production so that it was more environmentally friendly (though, I hear that Victoria's Secret can still be a royal pain about stopping the distribution of their catalogs to your house). What can you do to send a message to Sears about changing their practices? First, you should stop their catalog from coming to your home through any of the junk mail elimination services I talked about in the previous post. Next, go to the following link: http://salsa.democracyinaction.org/o/281/t/3931/campaign.jsp?campaign_KEY=13412 and send an email to the CEO of Sears. The site has a set message that you can send either unedited or with personal statements added. I added the following paragraph to the bottom of my email:

"I am posting a link on my blog to let my family and friends know about your poor environmental practices and to ask them to cancel your catalogs and send you an email. Hopefully through the sheer volume of our collected voices, you will finally hear what the consumers are asking for. If you do not change soon, I will be forced to boycott your store."

Finally, tell your friends about this problem and get them to send an email to Sears' CEO as well. You will actually be asked to do just that after sending your email to the CEO - the Catalog Cutdown website has a convenient form which you can use to send a pregenerated email to 5 friends and family members.

If you want to say thanks to Victoria's Secret for changing its policy, you can sign a petition at http://www.thepetitionsite.com/takeaction/273837425. The deadline for the petition has passed, but let your voice be heard anyway. Hopefully the additional signatures will be sent to the CEO of Victoria's Secret at a later date.

While its not possible for many of us to join demonstrations to protest the many injustices being done to our planet, here's one way to protest from the comfort of your own home.

Take Care,
Kara

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